01
Scale
Growth systems & market expansion
Build acquisition channels, partner ecosystems and repeatable workflows across cities, customer segments and markets.
“Where others see operational complexity, I design systems that create clarity, growth, and measurable business outcomes.”
I work at the intersection of business strategy, operations, technology and customer acquisition, building practical systems that help teams scale and businesses perform better.
I bring cross-functional experience across growth, sales, marketing, central operations, marketplace performance, customer engagement and technology-enabled process improvement. My work has included scaling acquisition channels, improving lead governance, expanding partner ecosystems, managing multi-platform listing performance and introducing new tools into customer-facing workflows.
I am most effective where teams need to connect the dots: clarifying a business problem, aligning people and process, choosing practical technology, and tracking whether the change improved the outcome.
My leadership philosophy is grounded in building good workplaces, creating ownership and helping people develop into leaders in their own right.
A broad operating toolkit, anchored in execution and measurable outcomes rather than a single functional silo.
Build acquisition channels, partner ecosystems and repeatable workflows across cities, customer segments and markets.
Reduce handoff friction, strengthen SLAs, improve response times and make processes visible to the teams responsible for outcomes.
Evaluate tools in real workflows, balance automation with human oversight, and focus implementation on practical business value.
Manage channel mix, listing investment and ROI targets while connecting marketing activity to qualified demand and bookings.
Align lead generation, routing, telephony, CRM workflows and sales teams so customers receive faster, more consistent follow-up.
Create clarity and accountability across teams, build new functions and help people grow through ownership and support.
A cross-functional operator who connects strategy to execution. These are the business areas where my experience is most relevant, rather than a claim to be a specialist in every discipline.
Business planning, growth strategy, new-market entry, 0-to-1 initiatives, business model testing and expansion.
Sales operations, funnel ownership, lead routing, conversion improvement, sales productivity, SLA management and performance cadence.
Performance-marketing collaboration, Google Ads, social/community lead generation, SEO exposure, campaign feedback and lead-quality improvement.
Process design, SOPs, turnaround-time reduction, workflow redesign, operating cadence, productivity improvement and cross-functional execution.
Lead-to-sale journeys, customer communication, onboarding, post-sales coordination, retention/re-churn workflows and upselling.
Affiliate and broker ecosystems, agency management, vendor negotiations, channel expansion and partner-led revenue.
Business-side product development, launch coordination, user-journey improvement, platform/e-commerce workflows and implementation follow-through.
Building teams, coaching managers and frontline teams, performance frameworks, ownership, accountability and leadership development.
ROI discipline, unit economics, cost and vendor evaluation, zonal P&L exposure, GMV, commercial negotiations and resource allocation.
Business-side evaluation of AI calling and automation, human-in-the-loop quality checks, workflow fit, latency and integration trade-offs.
Marketplace listing operations, CRM/lifecycle platforms, cloud telephony, funnel analytics, performance tracking and experimentation.
EV charging infrastructure concepts, renewable-energy exploration, stakeholder coordination and early-stage business-model development.
A selection of initiatives across acquisition, customer engagement, marketplace management and emerging technology.
Built a team to scout customer intent across Facebook, LinkedIn, Instagram and Telegram communities, qualify housing requirements and route leads to Sales. The function generated about 12,000 leads a month and around 80 bookings, against roughly 600 bookings overall in the month cited.
Led the B2C wing, 01design, across digital marketing, Google Ads lead generation, calling and sales conversion, e-commerce/product discoverability, procurement coordination, delivery, post-sales engagement and upselling. The first sale came within 15 days; the operating target was 30 sales a month. Used Hotjar insights to inform website and offer changes that doubled average ticket size, while order volume was lower. The focus was on improving the quality and value of the customer journey, not volume alone.
Managed performance across approximately 1,600 Housing.com listings, 300 Magicbricks listings and 300 99acres listings, with the key objective of achieving greater than 3× ROI on listing investment.
Moved cloud telephony from Exotel to Msgkart. The change reduced costs through 30-second rather than 60-second pulse billing and enabled WhatsApp messaging in a shared portal, improving organizational visibility into customer conversations.
Evaluated Convin and Formi.ai for calling quality and workflow fit. Convin showed strong tonality but needed human monitoring to address repetitive or inaccurate responses. Formi.ai's CRM integration, latency and other issues delayed adoption. The approach prioritized practical quality over automation for its own sake.
Supported a centralized lead engine handling about 24,000 monthly leads across Bengaluru, NCR, Mumbai, Pune and Hyderabad, with process and governance improvements associated with a 15% reduction in lead leakage.
Worked across the Dubai/Nestr.ae operating model with a team of 13 Dubai representatives and three India-based re-churn agents. Reported response turnaround improved from four days to around five hours, while connection rates rose from about 30% to 55%.
Metrics reflect figures shared for this portfolio draft and should be validated against source reports before external publication. “Target ROI” is described as a target, not a guaranteed or independently audited result.
A career built through progressively broader responsibilities in customer acquisition, operational systems and business growth. Earlier Nestaway experience also included Field Operations, Inside Sales and Business Analysis, which built the frontline and analytical foundation behind later program and leadership roles.
Hands-on business-side experience evaluating platforms, improving workflows, coordinating migrations and helping teams adopt tools. This is technology-enabled business leadership, not a claim of software engineering specialization.
Convin evaluation; Formi.ai evaluation; human-in-the-loop monitoring and quality considerations.
CRM workflow experience, lead routing, customer lifecycle visibility and operational governance.
Exotel, Msgkart, Twilio and MoEngage-related operating workflows and vendor transitions.
Facebook, LinkedIn, Instagram, Telegram communities, SEO and reputation management.
Housing.com, Magicbricks and 99acres listing performance and ROI monitoring.
SQL and business analytics exposure; Jira, Trello and cross-functional delivery practices.
Assess automation against accuracy, latency, integration effort, customer experience and human review needs.
Founder-led concept development through EVATVA–HELIOS and EV infrastructure commercialization.
I am interested in ideas that make everyday systems work better for people and the environment.
My longer-term ambition is to contribute to practical clean-energy solutions that can be built, adopted and maintained sustainably. Through Evatva and the EVATVA–HELIOS concept, I have explored EV charging access and solar-energy system design. These are early-stage initiatives, and I see them as a learning and development journey rather than proven commercial technology.
I care about Bengaluru as both a global technology capital and a city people should be able to live in comfortably. I am enthusiastic about practical, measurable civic improvements: cleaner public spaces, better waste segregation and recycling, more thoughtful parking and traffic management, and technology-enabled complaint tracking with clear ownership and closure. The goal is not technology for its own sake, but a cleaner and more usable city.
The professional legacy I value most is seeing people I have worked with grow into leaders, carry forward what they learned, and lead with respect and ownership of their own.
Create space for people to take ownership, develop judgment and become capable of leading independently.
Make processes clearer, more transparent and less dependent on individual heroics as teams and businesses grow.
Adopt AI and automation where they improve outcomes, while keeping human oversight where quality and trust require it.
Founder-led exploration of EV charging infrastructure and renewable-energy business models, including partnership-led deployment concepts intended to reduce upfront infrastructure burden.
An early-stage solar-energy concept exploring photovoltaic panels arranged as a reflective surface, sun-tracking mechanics, receiver cooling and thermal management, controls and potential AI-assisted optimization. It is presented here as a concept and development initiative, not as a commercially validated product or a proven efficiency gain.
Open to leadership opportunities across business transformation, growth, revenue operations, business operations, commercial operations and AI-enabled operational improvement. I am also open to conversations around sustainability and practical civic innovation.
Email: aryanmadhusudhan2294@gmail.com
Phone / WhatsApp: +91 90365 63238 · Chat directly on WhatsApp
LinkedIn: linkedin.com/in/madhusudhanra